Type of Web Site Part I

Here are some types of web sites that are grouped according to purpose:

1. Marketing Tools

A site created with the aim to promote and market products or services of a company. It can also be a company profile. Now the marketing media is not only the print media alone. Similar electronic media sites can also be used as a marketing medium. Marketing through the Internet more quickly and have a much broader range.

It should be considered in designing a web site marketing is that the URL or web site address can be a marketing asset in itself. When will determine the URL should be adjusted to the desired position. Web pages should be enough to attract and impress visitors. Focus on aspects of design to the audience that will be aimed to ensure that they are quick to find out what is offered. The location and contents of the menu should not be too much, but it must be simple and also displays information on company background. This site provides information only and can not be used for online transactions. Product information must be clear, use words that sell. If you need to use animation to draw the attention of visitors. Use a recording system, if possible, for instance recording visitor's email. This entry can later be used as get an overview of marketing prospects.

Sites with the purpose of marketing tool can not be used to perform online activities since the aim is simply to disseminate information about products or services only.

2. Added Value

Usually a web page was originally conceived as a means of promotion, because of media campaigns on the web is cheaper and effective than conventional promotional media such as brochures, magazines, or newspapers. Nevertheless the company's policy often puts the web only as a complementary media campaign alone.

A website is often made only as a value-added. Perhaps the company actually did not really need a web site, but use it only to follow the trend that the company seem more modern.

Some things to consider in designing a web site with the aim of value-added, roughly the same as the marketing tool, but more simple. Because just as value-added, web site content is generally in the form of references or additional information from what is already given them offline. The use of a web page that should be arranged as easy as possible.

3. Catalog

A site that is used as an electronic catalog featuring products sold by the company. By using the website, especially if the products are available very much, pengupdatean can be done easily, efficiently, and more economical.

Some things to consider in designing a website to catalog is that the purpose of marketing tools here have been achieved. The information displayed is clear and complete. Although all products or services displayed on this site, visitors can purchase and pay for products or services in an onlline through this site. Payment should still be done offline.

In the explanation of Type of Web Site Part I will I continue to Type of Web Site Part II

Posted in: Web Design - BAB I