Type of Web Site Part II

4. E-Commerce

E-Commerce is a dynamic collection of technologies, applications and business processes that connect corporate, consumer, and certain communities through electronic transactions. Here, trade in goods, services, and information that will be conducted electronically.

When the web page that will be prepared is a business-oriented web pages, goals to be achieved is to increase the web page that new sales orders from new customers, and reduce overall costs. To achieve the three objectives are not easy, but if the web page was able to achieve all three, the company's profit would have risen sharply.

In making e-commerce sites, web designers task is to understand the relationship between brands and customers. To obtain this level of understanding, you have to visually bring the positive aspects of the brand and set the place where the goods or services displayed for sale. In essence, the brand should be displayed in the so-called Eden look feel of the whole site. However, if all the parts fit in a professional manner with the soul of the brand, the audience will immediately feel comfortable about it.

In general, transactions conducted with E-Commerce are as follows:

- Find It, look for the type of products or services to be purchased.

- Explore It, learn the product or service to be purchased.

- Select It, select and store into the shopping cart.

- Buy It, process payment transactions.

- Ship It, end the transaction or the transaction process has been successful and then do the delivery of goods.

In general, the payment methods to choose from, there are three, namely:

- Online Processing Credir Card. Usually for a product that is retail where the market is worldwide.

- Money Transfer. This method is more secure. However, consumers are charged extra for the money transfer service providers, especially if the need to send money to other countries.

- Cash On Delivery. Usually only done if the consumer is in a city the same service provider.

Some things to consider in designing e-commerce web sites are as follows:

- Create your own domain name. Do not use the free. Note also in selecting and using the domain name.

- Due to the condition of the connection encrypted Secure Socket Layer (SSL), the processing of web pages more slowly than pages that are not safe. So as a designer you should be sensitive to the fact that every graph that is not necessary, and sometimes plain page is the best solution. With tables you can create some HTML text-based order form that can be called quickly, look nice, and allows users to quickly fill the required fields and move to the submit button. So the speed of access is very important for e-commerce sites. In this case the content is more important than great performance.

- Watch the election server, especially with security, ease of access, and stability of the server system.

- Create a view site that has a professional impression.

- Make your email response to customers who have made the transaction. Customers must have felt more attention even though there was only a thank-you.

- Create a program that can record the behavior or habits of visitors and their data.

- Create ways and with a choice of payment as easy as completely as possible.

- Make your visitors can quickly find what they need.

- Make sure the purchase process through the site is quick and easy.

- Be creative and promote a return visit. Consider some of the features that can add value, such as recommendations, wish list, delivery of gifts, postcards, and community builders forum. The point is we should be able to lure the creative act for to convert visitors into buyers.

Continues to Type of Web Site Part III

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Posted in: Web Design - BAB I